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Improve cabin upgrade experience for frequent flyers


The cabin upgrade is a benefit that the airline provides to all the passengers that form part of the fidelization program, which allows them to postulate to occupy the business class seats that haven´t been sold.


The main objective was to design the first responsive web app developed for the LATAM group.
Since this benefit is highly valued by frequent flyers, the project had high visibility.

My approach

After performing research and analysis of the desktop application, a design strategy of mobile first was implemented. 
Main issues to fix were related to  postulation flow , Incorrect order and grouping of information, lack of user feedback or system status.

My Contribution

● Expert review , analysis and definition phase.

● Create sitemap, navigation and IA.

​​​​​​​● Create low fidelity design Wireframes.

● Create high fidelity design Wireframes.

​​​​​​​● Create high fidelity interactive prototypes.

● User Testing Sessions

● Document UX improvements, patterns, functionalities and look & feel.