I’m Gabriel

Expert humanizing tech, solving business challenges.

I’ve done work for

About me

I am a Senior UX Designer with more than 10 years of experience designing user-centric digital products and services.

I have expertise in applying agile methodologies and effectively collaborating with developers, designers, analysts, and stakeholders to achieve project objectives.

I am a committed and adaptable professional, recognized for my ability to solve complex problems with analytical and critical thinking.

My goal is to effectively address and solve business challenges and user needs to ensure that these organisations not only solve problems, but also maintain their relevance in a dynamic business landscape.

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"He has a keen eye for detail and a natural talent for transforming complex problems into elegant and user-friendly solutions."

Silvia Jarque – Senior Quality Analyst

"Gabriel, as our UX specialist, combined his design background and extensive UX experience to create user-centric experiences, significantly contributing to our project's success and team dynamics"

Rodolfo García – Full Stack Developer

"I've worked with Gabriel in several projects and it's been really a pleasure. Deeply committed, analytic and a great team-spirit approach."

Pedro Moreno Albarracin – Design Manager, Consultant, UX/UI Designer

"Gaby excelled on a complex, long-term project, bringing valuable expertise and commitment. He's easy to work with, and I wouldn't hesitate to collaborate with him again."

Alberto Menendez Romero – Subject Matter Expert at Globant

"He is a dedicated and hardworking team player who always puts the team's success first. Gaby was always willing to go the extra mile to ensure its success."

Julieta Massariol -Senior UX Researcher / Product Lead

Some case studies

Significant reduction in call center calls post LATAM portals redesign

Who : Global Satellite Television Company, LATAM

What: UX research and audit, Information architecture redesign, Wireframing, Prototyping, Testing.

Result: User autonomy and decreased customer service workload across LATAM call-centers.

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From Dependency to Autonomy: Revolutionizing the Digital Sales Experience in Industrial Sales

Who: Leading industrial tube manufacturer.

What: UX Research, Workflow improvement, Wireframing, Prototyping, Testing, UI Enhancement.

Result: Improved user independence and operational efficiency, allowing users to complete orders independently and freeing up employee time.

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Drastically reducing user frustration through significant improvements in the cabin upgrade process

Who : Multinational airline group , LATAM

What: Led UX research, improved workflows, created wireframes and prototypes, conducted testing, enhanced UI, and facilitated cross-functional collaboration.

Result: Seamless, responsive web app, allowing users to independently manage and track their postulations, significantly enhancing user satisfaction and engagement.

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New app features boost usage and debit card requests

Who : European digital bank

What: Coordinated discovery, analysis, and definition phases. Facilitated workshops, designed sitemaps, navigation, and wireframes. Led testing sessions and acted as a hub between client, development team, and users.

Result: Increased app usage and debit card requests, indicating higher user engagement, satisfaction, and trust in the app’s financial education for children

View full case of study

Contact me

Have a challenge?

Let’s solve it together.

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Phone

+(598) 91 070 578

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Email

hola@gabrielzuluaga.com

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Location

Montevideo – Uruguay (GMT-3)